Wex Summer Roadshow: Free Seminar: Join Zac Hancock to learn how viral content is created, shared and shaped to capture attention at scale.

Join us at Wex Manchester on Thursday 30th July as part of the Wex Summer Roadshows. We’re bringing a full programme of free seminar talks, live demonstrations and practical sessions to Wex stores across the UK.

These talks are designed to inspire, educate and give photographers & filmmakers the chance to learn directly from experienced professionals, brand experts and leading creatives. Whether you’re looking to improve your technique, try new ideas or get more from your kit, each session offers practical advice you can take straight into your own photography.

• 10:00 - 11:00 Zac Hancok | Sponsored by Videndum

Mastering the Art of Viral Content

In a digital world where attention is the new currency, creating viral content isn't just an art; it's a science. In this session, Zac will break down the key principles behind crafting content that captivates, engages, and spreads like wildfire.

For the first time, he’ll pull back the curtain on how his record-breaking viral campaigns were made, the creative & psychological process behind their success, and above all - the magic strategy that goes into his productions. Whether you're a brand, creator, or marketer, this session will arm you with the tools to craft content that doesn't just get views… it dominates the conversation.