with Nick Dolding on Advertising Photography

Join us in-store for a seminar with award-winning photographer Nick Dolding on Advertising photography.

Effective advertising photography helps introduce a brand, its goods, services or products. It can be used to target specific audiences, piquing their interest, which may lead to the purchase of a company’s products.

With a career spanning over three decades, Nick has a wealth of knowledge and insight about this industry. Nick will share his journey as a creative artist and explain how he’s learned to manage his client needs and meet commission briefs. He will discuss his use of Sony equipment, how to stay creative and explore how the use of relatable, real-life imagery can lead to a successful campaign.

This session is supported by Sony.

This talk will Cover:

• Understanding the commission
• Managing the client’s expectations
• Using relatable and real-life concepts
• The benefits of using Sony equipment
• Being inspired and staying creative
• How to market your business

About Nick Dolding:

Nick Dolding is an award-winning advertising photographer based in London. He has worked with top brands across the globe, including NHS, Weight Watchers, Paddy Power and Barclaycard. Nick has earned multiple awards throughout his 30-year career, including the Sony World Photography Award for Portraiture and the UK National Award for Best Overall Picture.