Hands-On with Fujifilm GFX for Studio and E-commerce Photographers

Join us at the Fujifilm House of Photography for an exclusive afternoon to evening event focused on medium format photography in studio and e-commerce environments. This private event brings together students, professional photographers and industry partners for hands-on shooting, networking and insight into the Fujifilm GFX system in real-world workflows.

What to expect:

The event is designed to give attendees the opportunity to experience the latest Fujifilm GFX medium format equipment in a studio setting, with practical support from Fujifilm, Wex Photo Video, Elinchrom and Capture One.

The afternoon is split into two focused sessions -

2:00 pm to 4:00 pm: students and emerging photographers can get hands‑on with the GFX system, enjoy guided shooting time and ask questions in an informal setting.

4:00 pm to 6:00 pm: the session shifts to professional and B2B studio and e‑commerce photographers, offering dedicated shooting time, direct access to brand specialists and insight into how medium format can integrate into commercial workflows.

Across both sessions, attendees can network, socialise and enjoy drinks and light refreshments. Elinchrom will support lighting setups, while Capture One will provide workflow and tethering guidance.

Highlight of the Event:

We are also pleased to have David Lineton, a leading London-based still life photographer specialising in commercial, product and advertising imagery, attending the event. David will be available to talk about his experience using the Fujifilm GFX system in his professional work and how it fits into a modern studio workflow.

Whether you are new to medium format or looking to explore the latest GFX equipment in a practical, hands-on environment, this event is an opportunity to learn, connect and experiment in a relaxed studio setting.