The Business of Photography - Seminar with Rossella Vanon
Saturday 1st September, 10am - 1pm OR 2pm - 5pm
In photography’s competitive market, having an eye for detail and composition is just the beginning. Today’s successful photographers need to not only master shooting and lighting techniques, but also how to showcase, protect, promote and value their own work in the best possible way.
This three hour seminar will cover all there is to know about running a successful photography business: from building a business around your style and values, to attracting better and most suitable clients, understanding contracts and copyrights and overall generating a better and better income.
Taught by fashion and beauty photographer Rossella Vanon, this class will provide you with all the knowledge and tools to efficiently work as a successful photographer in nowadays’ competitive photography industry.
This class is perfect for photographers of any level and genre, who wish to improve their business techniques and learn how to take their photography business to the next step.
Main topics include:
- Personal business journey
- Finding your place in the market
- Attracting the right clients
- 5 rules to a website that attracts work
- Printed and digital portfolios
- Approaching clients effectively
- Copyright and licenses
- Prices and quotes
- Photographers and clients contracts
- Social media
- Website/portfolio review
Attendees can bring their own printed or digital portfolio and website link for feedback.
Rossella Vanon is a fashion and beauty photographer and educator based in London.
Rossella started her photography business in 2010 as a nature and then portrait photographer, with no contacts or photography training.
Throughout the years, Rossella has established a distinctive style and attracted the attention of large clients, working on campaigns for brands such as Lipsy and GHD, high-end magazines such as ELLE and Marie Claire, as well as working with celebrities such as Pixie Lott, Maya Jama and Jenn Murray.
Alongside shooting, Rossella has been teaching renowned photography workshops sponsored by Profoto lighting, as well as talks and seminars at events such as The Photography Show, The Photographers’ Gallery and Pure London.
Rossella is also the author of popular photography lighting book ‘Lighting People’, an in-depth and creative lighting guide for photographers.