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How to edit and present the perfect commercial portfolio | Lisa PritchardHow to edit and present the perfect commercial portfolio | Lisa PritchardHow to edit and present the perfect commercial portfolio | Lisa PritchardHow to edit and present the perfect commercial portfolio | Lisa Pritchard

Masterclasses

How to edit and present the perfect commercial portfolio | Lisa Pritchard

  • Days: 2

How to edit and present the perfect commercial portfolio | Lisa Pritchard 

London Institute of Photography, The Old Truman Brewery, 91 Brick Lane, London, E1 6QL

Tuesday 17 March - Wednesday 18 March, 10am - 5pm

£395.00

BOOK HERE

  

Join Lisa Pritchard at the London Institute of Photography for a two day portfolio masterclass. Lisa is one of the UK’s leading photographers agents and has been working with and advising photographers for more than two decades.

Schedule for the day:

In her Masterclass Lisa will work closely with up to 6 photographers to prepare the perfect printed portfolio to gain more commercial commissions. 

Whether you are an established photographer who wants to reach clients in different areas, are just starting off and want to kickstart your career, or already have a printed portfolio but just want to add some impact and get some inspiration, this masterclass will break down the process whatever your situation.

 

Day 1.   10am – 5pm 

Morning: Introductions

Lisa will introduce herself and some of the work her agency deals with. She will also outline why a printed portfolio is important, showing some examples, and summarise what will be covered in the 2 day Masterclass in a 7 stage process.

Namely:

  • Establishing what sort of photographer you are and what market you would like to gain (more) commissions from. Your brand and your market.
  • How to work out what images are relevant to that market.
  • How to work out which are your strongest and weakest images.
  • The sequencing of a portfolio.
  • The presentation of a portfolio including what not to do, and what makes a perfect portfolio.
  • Going forward and ideas for development.
  • Marketing and getting to see people with your portfolio.

The photographers will then individually introduce themselves and their work. They will also answering some specific key questions Lisa will provide beforehand. The questions should enable the photographers to focus on the things that might need to be considered before preparing a printed portfolio and embarking on this 7 stage system.

Afternoon: How to establish what sort of images should be included in your portfolio and why (points 1 – 3 of the system).
Lisa will discuss with each photographer (see notes below) in front of the other photographers, the first 3 stages of the system.

  • A signature style that is also commercially relevant.
  • The strongest and most relevant images to include in the portfolio.
  • The weakest or least relevant images to include in the portfolio.

During the process Lisa will explain the reasoning, citing examples of commissions that might come from including certain images and discuss what sort of agencies and brands they might come from. She will also give a brief overview of the ideal look of the presentation of the portfolio and this will be discussed in more detail on Day 2.

Summary and homework for Day 1:

Lisa will ask photographers to choose 60-100 images as a starting point to go in their portfolio based on the days discussions and bring to Day 2.

Questions

Day 2.   10am – 5pm 

Morning: The sequencing and presentation of  a portfolio.

Based on the edit the photographers have prepared Lisa will discuss the following with each photographer.

  • The amount of final images to be included in the portfolio that would suit each photographer.
  • Format and design of portfolio.
  • The beginning, middle and end.
  • The bits in between.
  • Other details that should go into a portfolio, branding etc.

Afternoon: The final 2 stages (points 6 & 7).

Identifying Gaps and ideas for Further Development.
Including how often to update your portfolio.

Marketing
Including what to do with your portfolio when you have it, how to approach agencies.

General summary/final questions.

After the Masterclass, at a timeframe that is suitable to both parties, Lisa will be happy to give a brief appraisal of each photographers final edited portfolio at no further charge.

The expert:

Setting up her own agency, LPA, in 2002, Lisa represents both established and emerging photographers and produces photoshoots for creative agencies and brands directly. She also offers a Pop Up Agent service to photographers without agents. She is also the author of two best-selling books on the business side of photography, Setting up a successful photography business and running a successful photography business. No minimum or maximum experience required as long as you have 30 plus strong images as a starting point.

You will need: 

- Selection of images
- Laptop with editing software (Lightroom, Photoshop or Capture One)

Speaker

Wex Photo Video

Wex Photo Video

Established in 1997, Wex Photo Video has helped over 800,000 photographers and videographers achieve their goals. Wex’s dedication to service, expertise and customer satisfaction is underpinned by competitive prices and the largest range of any UK photo and video retailer, with over 19,000 products. The website is complemented by a specialist Customer Contact team, Showroom and extensive online content. Customers can contact Wex seven days a week by phone, email, live chat, social media or in person.

For this fantastic series of Masterclasses, Wex have teamed up with London Institute of Photography to bring you photography courses taught by industry leading experts. LIoP, based a few minutes from our Whitechapel store, offers high-end, professional courses alongside taster workshops and the opportunity to work alongside the biggest names in the industry.